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Interior rendering is challenging, but oh so fun. Here, are the Latitude Delray Beach interior renderings, which will be used to market the new Latitude Delray Beach units.
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A panicked real estate agent, who was about to list the Ross Home, reached out to me with a need for my architectural rendering services. The agent was given a rendering, done by another illustrator, however, it wasn't something she felt would sell the house.
After a brief email exchanged, I was given the MAX model from the previous illustrator, and within a day, I presented my rendition of the Ross Home, which was received very well by the agent, and it'll be used to sell the house.
The Ross Home Architectural Rendering
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Great project done for a great architect. This architectural rendering was really fun to see get developed from a set of 2d plans to these two photo-realistic exterior renderings.
The Shed Architectural Rendering
The Shed Architectural Rendering
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Chicago is home, so I always welcome architectural rendering projects from Chicago with open arms. This, is a kitchen remodel for a Chicago gray-stone. The project started with sketches and evolved into this architectural rendering over time, about two weeks. It was nice to see the kitchen develop using my architectural renderings; a great use for them, I would say. Now, the client is extremely excited with his kitchen remodel and he decided to extend my contract to the outside area, with a patio garden.
Please, if you have any comments or questions, feel free to comment below. Also, please share them, if you would like.
Chicago Kitchen Architectural Rendering
Chicago Kitchen Architectural Rendering
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The Dyer house plan rendering is especially close to my heart. Often, I see house plan companies go from wonderful ink and pen rendering to poorly done computer rendering. My goal for the Dyer house plan rendering was to create a high quality computer architectural rendering that will help the future home builder fall in love with their house plan. Hopefully, I was able to accomplish my goal with these two architectural renderings.
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There are a couple questions that I am often asked. I have covered the, "what makes a good architectural rendering?" questions and now I would like to discuss the question, "How Long Does a Rendering Take?"
Like the first question, the second most common question I get, which is "How long does a rendering take?", is not an easy question to answer. Each rendering project is unique and each rendering project is custom. First, I would like to say, if you see someone stating that they have a 2-3 day turnaround, run for the hills. Now, I am not saying that there isn't such a thing, some of my project only take 2-3 days, but that is unique to that project specific needs and can't be applied across the board.
Over the past 25 years I have successfully completed hundreds of architectural renderings and each one had its own challenges, obstacles, and in turn, turn around time. Some might consider an architectural rendering a commodity, as in some cases they are, but that's not the niche I am in. All of my architectural rendering projects are custom pieces that I invest a lot of time and energy to get right. From the lighting, to the colors and materials, everything is painstakingly done with as much attention to detail that I can.
Typically, when I receive a request for bid, I review all the documents very carefully. There are some things that are very non-subjective, like the actual modeling portion of the rendering project, however, there are many more subjective things that have to be considered. Creating custom textures and materials can be very time consuming, and like the modeling, can be non-subjective. What isn't non-subjective is the creative part of the process.
Creativity is what brings an architectural rendering into the WOW zone. One value I can bring to any project is decades worth if a study on basic art theory. What draws a viewer into your rendering? How to capture your viewers attention, and hold it? How to successfully use light and shadow to take your viewer's eye right to your focal points, and the leading lines to help make the journey pleasant. This, is what the commodity renderings don't do and it's very difficult to put a time limit on it. Part of this process might mean you take your eyes off the project for a day. Lots of times I study my renderings in black and white, or totally blurred, and many times I study my renderings at a stamp size. Each of these trick provides me a chance to study my composition, the use of contrast, and double check all my values.
Having said all of that, when I estimate a project's time, I add up the non-subjective things, in term up amount of time it'll take to complete, then I add some time for the creative process and then I usually double it. This allows me not to rush the process, which is critical for the success of an architectural renderings. After I have reviewed all the gathered information, I'll review it against your project brief, and give you a proposal with options to solve your project needs.
So, to answer the question, "How long does a rendering take?" it depends on many factors and if someone tells you otherwise, please save your sanity, and your projects chances for success, and move on.
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Custom kitchen architectural renderings have become one of my favorite things to illustrate. Here, the architect needed to share his design intent with his non-technical speaking client. So, the architect reached out to me to assist him in his goal to impress his client with his Chicago Gray Stone kitchen remodel.
Custom Kitchen Rendering
Custom Kitchen Rendering
Technically speaking, I used 3DS MAX, V-Ray, and Photoshop to create this custom kitchen architectural rendering. If you have any question, please comment below, or send me an email, I am always willing to answer any questions that you might have.
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Tonal contrast is created when light tones and dark tones are positioned next to each other. The greater the difference between the two, in terms of brightness, the greater the tonal contrast. When viewing an architectural rendering, the eye tends to go to the brightest parts first. But, as the architectural illustrator, you want to direct the viewer’s eye to the part of the architectural rendering that you believe is the most important. A hallmark of the poorly composed architectural rendering is a conflict between where the architectural illustrator wants the viewer to look, and where visual elements within the architectural rendering (such as bright highlights) are pulling the viewer’s eye. A characteristic of the well-composed architectural rendering is that everything works in harmony. Visual elements pull the eye towards where the architectural illustrator wants it to go. All the elements work together, instead of fighting each other.
A little trick of mine is to squint while viewing your architectural rendering. By squinting, you'll remove detail and your architectural renderings contrast will really become evident.
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Architectural Renderings is part science, part art. On the technical side, you need to understand software (most renderings stop here) Then there’s the creative side, of which composition forms a large part. Here, there are no absolutes, and the discussion is much more subjective.
That’s why the answer to the question of what makes a good architectural rendering varies widely depending on who you ask. However, there are principles (not rules) you can follow that will greatly help you improve your architectural rendering. There are two questions to ask yourself whenever you create an architectural rendering. They are:
When someone asks how to improve the composition of an architectural rendering, what they are really asking is how can they make it more interesting or dramatic to look at, and how can they communicate the mood of the scene, or the moment they wanted to capture, more effectively? The answers to these questions help determine how the architectural rendering should be composed.
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Recently, I had a large scene and some possible Windows 10 memory management issues, so I had to do something to lower my scenes RAM consumption. My solution was V-Ray's Proxies.
Here, are the plug-ins I used in my scene optimization, using V-Ray Proxies:
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It's always nice to see your name in print. This month's addition to 3D Artist Magazine reached out to me last month for some tips on photorealistic architectural renderings. I was glad to help and here is some screen grabs of my name in lights. Get your copy, today!
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I Always Ask For a Deposit
I alway ask for a deposit before I start working on an architectural rendering project. There are two main reasons for this:
Agreeing with my clients on a few payments over the course of the project, which includes an initial deposit, assures me that my work was done for nothing if we do part ways early.
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Making materials for your architectural rendering is both a science and an art. Like most things in life, the more effort you put into it, the better the results. Here, is my workflow for making bricks in 3DS MAX.
There are a lot of moving parts when building an architectural renderings. Some might think that there is a magic RENDER button, but there isn't. Out of the box, the software is dumb. It takes a good eye, lots of patience, and some good workflows.
Bricks are a tale-tale sign of a good architectural rendering from a poor one. Typically, brick covers larger areas, so the repeating pattern when using a bitmap is painfully obvious. Even when you are lucky enough to get a high resolution brick sample from your clients, it wasn't photographed to be repeated, so those can only get you so far. Here, in the video, I show you my brick workflow.
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The market price for architectural renderings has a wide range, just like anything else. Just as a pair of jeans can be either very cheap or very expensive, the cost of an architectural rendering can vary greatly.
Would you buy a car for $50 and then use it to drive your kid to school? Probably not. When a car is being sold for a ridiculously low price, you know something stinks. Maybe the engine is rotten, or the police are looking for it. You know you get what you pay for, and a $50 car is probably a bad idea.
Some clients do think that architectural renderings are a commodity. Some think that all illustrators do the same job. We know that’s not the case at all.
Personally, I have a niche. I live and breathe architectural renderings. I have been in architecture for 25 years. Working within a niche means that I only work with clients in architecture. When I work on these projects and with my clients, I have increased my value for other clients in that same niche in the future.
I am always trying to improve my skills. Too many people stop improving on their technical skills as soon as they finish school. Do you think you know all of the shortcuts in Photoshop? Do you even know if Photoshop is the most efficient tool for you? Have you tried Sketch?
By investing time in improving my technical skills, I can get stuff done faster, which means a more profitable project. Even better, it means improved results.
I try and innovate my process. That’s right, innovation is not only for companies like Apple, it’s also something I do. What I mean by innovation is simply trying new ways of working, all the time. A new ways to send proposals, I try new workflows, I try running my meetings differently. The point of innovation is to find a better way to do the things I already do. By investing time in trying new and better ways to work, I can save a lot of hours and make myself more profitable. Trying new things takes time. Not every idea I have improved my workflow right away, but I consider this an investment that will pay off in the long run.
The architectural illustrator who charges too little, in a few weeks into the project, they will inevitably realize that they hadn’t priced the project correctly. They would then start suffering. The low-priced illustrators would lose all motivation and become hostile to their client, because they knew that they were losing money. The client would have no clue why, that they weren't nice anymore, and the project would stop being fun for both.
One of the biggest questions I am asked is, "how much do you charge for a rendering?". After 25 years of doing architectural renderings, I am still confused by this question. An example would be to call your local real estate agent and ask how much does a house cost. There are many questions to get answered before a price can be given.
First, I would need to see the plans and elevations. Each project is unique and each project has its own obstacles and challenges.
Also, doing something I love and find meaningful is a major part of why I chose to be in this business in the first place. And some clients have more exciting projects to work on than others. To be totally transparent, As a rule, if I’m not that excited about a project, I always charge more. By doing so, I make it worth my time to work on something that’s probably going to bore me. It also makes it possible for me to take on more interesting, but less profitable projects as well. On the other hand, if I’m super interested, I might not push the price too high, to increase my chances of getting the project.
Every project I take on is another part of my career journey. It will have an effect on my future. Understanding the long-term effect a certain project might have will help me to understand the true value of the project, and therefore how to price it correctly.
What a pleasant project to work on. I really enjoy helping architects, builders, and developers show their clients what their client's dream house will look like. Architectural renderings really help the client get engaged and excited about their future dream home.
House Architectural Rendering - Day
House Architectural Rendering - Day
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Always an honor to be acknowledged for my work. I have received a Houzz Recommended badge.
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Modern living! It took me awhile to warm up to these modern building renderings that I have been illustrating, but I think I am liking the. I like the metals with the stone and the hard clean lines.
Modern Townhouse Rendering - Day
Modern Townhouse Rendering - Nigh
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I shared the project earlier last month, but the project was sold, so the new owner has made some changes in architecture prior to a press release.
Modern Architecture Day Rendering
Modern Architecture Night Rendering
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Quite a lot of architecture flows past my desk and I am not a fan of some, however, I really appreciate the proposed building for 220 Graham Ave., Eau Claire, WI.
220 Graham Ave Proposed Commercial Rendering
River Valley Architects approached me to prepare them a presentation rendering for a city council meeting. I received a solid Revit model, which is always nice, and a complete color board. Since the model wasn't built to illustrate, I had to spend a few days working the model into something I can use. I created many custom textures, which no repeating pattern can be seen, set up the lighting, and arrange the composition.
Since I had some good architecture to start with, the final architectural rendering turned out great. I wish the architect the best of luck and I hope to see it built.
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Join Chris Murray as he takes you on a tour of 3ds Max 2016: See how new tools and new workflows help you get started quickly, work better, and collaborate like never before.
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This project went through an ownership change mid stream, however, I was able to complete the project for the new owners marketing team.
These luxury Townhome renderings are the third project that I completed for the same architect. Although I worked closely with the architect, the developer reached out to me to inquire about my services. After a few emails back and forth, and I believe a phone call, I was awarded my first project with the developer. The architect sent me his SketchUp model, which was created as a design model, and I took took it from there.
The architect, developer and I, worked back and forth for about a month. The process was mainly to work through some brick choices for the historical society. After about four color iterations, here is the final 3d renderings, showing the final design, which will be used to market the townhomes.
Twilight Night Rendering
Day Townhouse 3D Rendering
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Here, is a video that Vladimir Koylazov share of his favorite V-Ray 3.x features. In my opinion, he really simplifies the workflow, and it's worth your time to watch.
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On this project, the client wanted several rooms illustrated, but unfortunately, their budget only allowed for one space. Here, is the space that they decided on, which is the dining room looking towards the bistro.
Elder Care Interior Rendering
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Here, is a mid rise architectural rendering that I just completed for © Z Feng Architect & Company.
© Z Feng Architect & Company.
When working with architect, Z Feng, he is always very cautious about rushing the process. Every job starts with a short brief, he sends me the CAD plans, and he sits back in anticipation for the final illustration. Z Feng likes drama and excitement for his renderings and hopefully, at least it's my goal, he is never disappointed. It's rare to work with someone who continually tells me to "take my time, do not rush, and I look forward to what you do"
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Do what you love, love what you do. Then tell us why. http://autode.sk/MillionStories #adskmillionstories
Posted by Autodesk Media & Entertainment on Tuesday, June 9, 2015
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Great client, but a little unconventional. Here, the real estate broker commissioned me to illustrate this property for advertisement. The unconventional aspect is that the architect does provide renderings, but the real estate wanted more than the architectural firm could do in-house. I work for a lot of architects, and I work for several real estate firms, but to be in the middle is a little odd. Nevertheless, here they are.
Architectural Photorealisitc Rendering
The above view was done for my enjoyments; the client requested the front of the house, which is below.
Architectural Photorealisitc Rendering
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I am proud to share some of my latest 3D photorealistic architectural renderings. A lot of long days and many sleepless nights, but oh so worth it. Several months ago I was asked to illustrate a new development, which is being built in Florida. Once I saw the plans I was excited to get started. Please, use the arrows to scroll through the rooms.
First, I got right to modeling the exterior and all the interior spaces, using 3DS MAX Design; the developer decided on five interiors. The plans were simple floor plans, without elevations or details, so that was a bit of a challenge. However, working back and forth with the developer, we worked through the design.
The Osprey Estate development will consist of four houses, this being the first of the four. Please, visit The Angela Architectural Renderings. I'll post the other two when they are complete. Also, each house will have an exterior, which I'll update all posts with the exterior architectural renderings.
As previously mentions, I used 3Ds MAX Design to model, and for the rest of the technical mumbo jumbo, I used V-Ray as the render engine, and Photoshop for post production.
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Whether you’re an author, designer, filmmaker, or any other type of freelancer, Evernote is the perfect tool to help you manage projects and keep you creatively thinking about future ones.
Here’s five tips to manage your freelance career with Evernote:
Evernote is a perfect hub to store all the materials needed for any project and manage the many moving parts, deliverables and deadlines. Create a note for each individual project including plans and documentation. By creating tags for each, you can easily find notes related to projects quickly. Add Reminders with due dates to track milestones and deliveries.
Whether you work alone, or with a team, Evernote makes it easy to send important information to colleagues or clients with Shared Notebooks.
Collect all the elements of your research into one place. With the Evernote Web Clipper, you can easily transfer the information you find from the web directly into Evernote. In addition to saving the interesting things you see online, you can now switch into a reading view, add shapes and annotations to your clips and share your clips on social networks.
Use Evernote to record audio conversations, important interviews or feedback sessions with clients. Audio Notes let you focus on what’s happening on the conversation. Afterwards, you can reference the material easily, and share it with others.
Freelancers are always looking for their next big project. Evernote is a perfect repository to capture those ideas. Try to save them into Evernote and tag them as ‘story ideas’ so you can rediscover them later. It’s perfect to capture photographs, quick notes and even audio recording, on the go. You never know when your next idea may be your next big pitch.
The ScanSnap Evernote Edition Scanner for going paperless.
Skitch for communicating ideas and pointing out what’s important.
Evernote Business Notebooks for sketching ideas and writing notes by hand.
Post-it® Note Camera for capturing inspiration and ideas.
Evernote Web Clipper for capturing research and inspiration from the web.
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